The Future of SEO

In the last year, a few major forces have begun to shift the traditional approach to search engine optimization. First presented at the KEEN Digital Conference in Nashville Tennesee, this talk reviews some of the biggest changes affecting search results today and offers the tools you need to adapt your marketing strategy for the future of how content gets found online. (Slideshare: 69K Views)

Presented at:

  • KEEN Digital Conference, Nashville, TN 2013

Personalizing Your Marketing with Dynamic Content

People are not static. They access your content from multiple devices. They come at it from a number of different channels. And, perhaps most importantly, as their experience with your company grows, their needs change. Yet, most marketing still treats them all the same. This session walks through the research, technology and approaches you'll need to develop a personalization strategy using dynamic content.

Presented at:

  • Asigra Partner Summit, Toronto 2014
  • INBOUND14, Boston 2014
Data Narratives

Telling Stories through Data

From infographics and number-rich videos to more advanced visualizations, data is starting to play a larger role in the way we deliver a story or engage people in a cause. In 2006, Jonathan Harris stunned Ted viewers with an interactive project called, We feel fine, a simultaneously organized and chaotic display of the range of emotions documented on social media. Since then, the use of big data to tell stories has only grown.  It now enables us to overlay and represent information in more powerful and meaningful ways than ever.  This talk explores examples data in narratives and walks through ways companies and organizations can use their own data to compel action.  

Speaker's Bio

Meghan Keaney Anderson is Director of Product Marketing at HubSpot, a marketing software company based in Cambridge, Massachusetts. Meghan's team is responsible for the positioning, launch strategy and overall adoption of HubSpot's all-in-one inbound marketing platform.  In addition her work at HubSpot, Meghan teaches writing as an adjunct professor at Boston University. You can find her on Twitter @meghkeaney where she's always up for a conversation on tech, writing, or which of the Die Hard movies is most criminally underrated. 

Common Topics

Marketing / Lead Generation / Inbound Marketing

Product Marketing

Mobile Optimization

Search Engine Optimization

Nonprofit Marketing & Communication


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