Presented at:
- KEEN Digital Conference, Nashville, TN 2013
Personalizing Your Marketing with Dynamic Content
People are not static. They access your content from multiple devices. They come at it from a number of different channels. And, perhaps most importantly, as their experience with your company grows, their needs change. Yet, most marketing still treats them all the same. This session walks through the research, technology and approaches you'll need to develop a personalization strategy using dynamic content.
Presented at:
- Asigra Partner Summit, Toronto 2014
- INBOUND14, Boston 2014
Telling Stories through Data
From infographics and number-rich videos to more advanced visualizations, data is starting to play a larger role in the way we deliver a story or engage people in a cause. In 2006, Jonathan Harris stunned Ted viewers with an interactive project called, We feel fine, a simultaneously organized and chaotic display of the range of emotions documented on social media. Since then, the use of big data to tell stories has only grown. It now enables us to overlay and represent information in more powerful and meaningful ways than ever. This talk explores examples data in narratives and walks through ways companies and organizations can use their own data to compel action.